Rejected Branding

Not every great idea makes it to launch.

This collection showcases branding concepts that pushed boundaries, challenged assumptions, and explored bold visual directions—ideas that were ultimately rejected but represent some of the most creative thinking in the design process.

These projects demonstrate the value of exploration, iteration, and taking risks. While they didn't become final solutions, each concept taught valuable lessons and contributed to stronger, more refined work.

From provocative color palettes to unconventional typography systems, these explorations show the creative territory that exists between safe and successful—where innovation truly lives.